THE BIG $PIN lottery has been going since March 2019, and is already the highest-ranked game for the Western Canadian Lottery Corporation, or WCLC, over the last decade. The ticket is especially colourful, so it's more noticeable and attracts more players than most other games.
Pollard Banknote Limited has been collaborating with Canadian provincial corporations, and the Interprovincial Lottery Corporation, for many years. They're known for producing advanced scratch tickets, so it's really not surprising that they are the driving force behind THE BIG $PIN. The decades-long partnership continues to prosper, and has just been renewed for another 5 years.
The fact that this lottery ticket has only been available for a short time makes its performance truly noteworthy, according to several industry insiders. As well as surpassing other CS$5 Scratchcards by no less than 400%, it has exceeded the sales of other cards over the past 6 years across Saskatchewan, Manitoba, Alberta, Yukon, Nunavut and the Northwest Territories.
The low cost of THE BIG $PIN makes it accessible to almost everyone, and its ultimate cash winnings are guaranteed up to CA$500,000. Both these factors make the game appealing, and it also has a unique interactive nature that has found a lot of favour with players. Individuals can scratch and win instant prizes, but the real fun comes in when the ticket shows the words “SPIN WIN”.
The “SPIN WIN” phrase opens up many more possibilities as the action increasingly levels up. Firstly, players get to take their “SPIN WIN” ticket to a WCLC retail point and watch as a special on-site wheel is spun. The guaranteed cash prizes at this juncture range from CA$10 to CA$10,000. In addition, there is the possibility of landing an opportunity to attend a live BIG $PIN event which is aired on television.
Players get to bring family members and friends to the studio for moral support if they make it to this stage, and this is the level where the guaranteed cash prizes can reach up to C$500,000. The range starts at CA$100,000 so even the lowest payout is very rewarding. Pollard Banknote itself has praised the lottery, calling its multichannel participation revolutionary.
The high level of engagement, as well as ever-greater prize totals, mean that players experience a much longer rush of excitement than the 3 minutes associated with most lottery wins. Other payouts may be added to the BIG $PIN offering in time, for even more thrills and action. Until then, the current games should easily keep players in Canada entertained.