Stockholm-listed mobile casino gaming giant LeoVegas has been hard at work on ideas to improve its customer engagement tools across all of its popular iGaming platforms. Now, the operator has seemingly hit the proverbial nail on the head with the launch of its new CompetitionLabs live casino tournaments.
CompetitionLabs has developed a unique competitive platform, which allows casino operators to create and customize real time tournaments, achievements, insights and missions. Firms can even integrate data from any system, game, or other source they choose, collating the information in a single point of control for full power over their players’ gaming experiences.
Speaking about the launch of the fresh innovation, LeoVegas CRM operations manager Moritz Stragholz has noted that CompetitionLabs’ solution has allowed her company to harness a powerful real-time engagement tool kit that will assist it in expanding its in-house abilities for modern customer engagement. According to Stragholz, being able to use her firm’s full gaming portfolio and its data for cross-provider and product promotions has already generated positive results from the get-go.
The iGaming market is growing evermore competitive as more and more regulated markets and operators enter the industry, so it has become essential for leading operators like LeoVegas and its peers to stay ahead of the game in terms of their acquisition and retention strategies. The new addition of a live tournament module to the operator’s platforms ties in closely with the latest iGaming trends among players – social gambling and real-time activity – to create what will hopefully be an engaging and thrilling experience for all involved.
Commenting on the logistics of the deal, CompetitionLabs’ Chief Product Officer Julian Steinwender noted that the real-time tournaments his company offers have come as an “exciting first step together” now that they have been added to LeoVegas’ ranks. Knowing the operator’s passion for innovation, he says, his team is pleased to be a part of their world-renowned operations.
Shares in Swedish-based company LeoVegas AB (STO:LEO) closed up 1.08% at SEK29.90 per share on the Stockholm Exchange on Thursday, April 5, 2019. LeoVegas is a renowned mobile gaming company and online casino and sports betting supplier, offering services that include table games, progressive titles, video slots and poker, and live betting to regulated international markets worldwide. The firm is currently headed up by CEO Gustaf Hagman, and has been since it was originally founded in 2011.