iGaming games and service provider Playtech has long been recognised as a company concerned with player safety and the global sustainability of the online gaming industry. The supplier-developer recently emphasised yet again its dedication to the cause by entering into a special supply deal with the Ontario Lottery & Gaming Corporation, according to which Playtech will make available to the OLG its BetBuddy gambling data analysis system.
Playtech’s BetBuddy allows users not only gain insight into various player risk profiles and special insights, but also to build a history profile of players registered on any given operator’s system. BetBuddy therefore serves to inform as well as to warn. By using BetBuddy’s array of special functions, operators are then able to create links establish targeted interactions with end-users, being the actual players themselves. The link between operator and player is achieved in real-time thanks to a function called Engagement 360.
The deal holds significant value for the OLG. As it stands at the moment, the Ontario Lottery & Gaming Corporation is the only operator authorised to provide lottery and gaming services to the people of Ontario. But if government were to have its way, this will eventually change in order to allow more players into the field. Competition is always healthy, but what this will mean for the OLG specifically, is that the operator will have to ensure that it steps up its game in every which way so as to ensure that it remains the top choice in service and product delivery and provision.
According to Playtech Chief Operating Officer Shimon Akad, the new deal is hinged on the very purpose of enabling the OLG to render top a top service to its players and to uphold its promise of protection and all-round safer play.
But two are involved in the keeping of the balance of the agreement and partnering up with the OLG will without a doubt serve Playtech’s own purposes in the best of ways. The supplier recently entered into another supply contract of similar proportions with the UK’s leading operator, namely GVC Holdings. GVC, thanks to the new deal, now has full access to Playtech’s entire portfolio of games and special support services.