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Casino Software Brand Playtech Promotes Safe Gambling

Johnnie Rivera | 28 September 2020

Casino Software Brand Playtech Promotes Safe GamblingAs part of casino software giant Playtech’s sustainable growth strategy they have announced a collaboration with the Responsible Gambling Council. The iGaming giant will work with the non-profit based in Canada on a digital wellbeing programme aimed at improving safer gambling initiatives.

Using Data To Affect Positive Change

The collaboration with the Responsible Gambling Council builds on Playtech’s Sustainable Success strategy which aims to put Playtech’s technology, data and expertise to use with partners that promote research and education for sustainable, responsible gambling. The Responsible Gambling Council plans to utilise Playtech’s data to examine the link between gambling, the digital casino landscape and mental health with the impact of digital activities on the state of mind becoming a big concern around the world. This collaboration will enable the casino industry with the necessary research and evaluation to raise the bar when it comes to keeping players safe and promoting responsible gambling behaviour.

Responsible Gambling Council offers research and best practice standards to the industry in an effort to drive responsible gambling within the iGaming space. The council’s services include an advisory and consultancy programme for healthcare professionals dealing with gambling addictions. This programme was recently announced as a key focus for Young Gamers & Gamblers Education Trust.

Evolution of Playtech

Earlier this year, Playtech’s PT Entertainment Services withdrew its B2C casino licence in the United Kingdom. This after the UK Gambling Commission linked a death to the player’s gambling problem, which showed up a variety of business failings for Playtech where they had not made enough effort to safeguard players who were potentially at risk.

Despite these setbacks, Playtech has put in a strong showing for the first half of 2020, putting in place a number of measures to preserve cash flow and increase liquidity during a challenging time in the casino industry. The brand recorded adjusted EBITDA of over €160 million (the equivalent of $189 million) for the first half of the year.

Playtech attributed this success to an increased market volatility and an increase in trading while the brand’s Bingo, Poker and online casino divisions all experienced growth during the first half of the year. The brand ended the second quarter with over €600 million of available liquidity. Now that the brand has managed to reopen many of its land-based and retail venues and with the reintroduction of live sport, it looks set to continue this success for the remainder of the year.