Top casino content and tech provider Scientific Games has entered into a partnership with BlueRibbon in attempt to boost its own OGS technology and general reach in the worldwide marketplace. The US-based gaming and tech giant recently announced just some of the provisions of the new deal and it appears as if its now all systems go in terms of the new partnership agreement.
According to the terms of the contract, BlueRibbon will be providing its unique jackpot marketing platform by making a series of top-end promo applications available across Scientific’s OGS spectrum. This is expected to pack a punch and boost Scientific’s own player engagement approach and strategy.
Acquisition and retention are the buzzwords associated with the new deal and by incorporating BlueRibbon’s proprietary player-retention tech, the corporation hopes to bring about new levels of stability in this particular department.
What’s more, the specialised tech will not only bring about multiple benefits for both parties to the agreement, but consumers too, will in future be treated to a tailor-made gaming experience worthy of envy from the duo’s global competitors. The agreement is considered to be nothing short of industry pioneering and is applauded by both ends of the bargain as a very strategic move.
What the agreement come down to in practical terms is that operators making use of Scientific’s product offerings will now be in position to utilise special Jackpot offerings in a much more effective manner when considering the situation from a marketing point of view. The product is bound to become popular among operators the world over; operators constantly on the look-out for clever and creative new ways to hold on to their existing player-base.
Dylan Slaney, who is the SVP for Casino and Platforms at SG Digital, recently commented on the deal and said that the end-game is without exception to create a more effective player experience, especially when referring to engagement and keeping content fresh and entertaining.
Slaney said that BlueRibbon is without a doubt the perfect partner in this respect and is considered industry-wide to be a true pioneer in the field of player engagement and retention. A world of positive results is expected to flow from the provisions of the agreement; positive results that will benefit both parties.