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The Stars Group Sees Casino Revenue Increase

Johnnie Rivera | 22 April 2020

the stars groupThe Stars Group has announced a revenue of US$735 million for the first quarter of 2020. The revenue, made between January and March of this year, sets a company record for the international online casino and online Poker operator. It shows a 27% year on year increase from 2019 when the company generated US$580 million for the same period.

The operator announced that the revenue growth had come as the company had seen an increased growth of 44% over March 2019. The company said they had seen an increased interest by players in their Poker and online casino games, and the growth came about despite cancellation of real-life sporting events.

The massive revenue growth for the Stars Group comes at a time when the Canadian company is on the brink of being acquired by gaming giant Flutter Entertainment. The merger deal, which is due to be voted on by shareholders shortly, will see Flutter Entertainment acquire a 55% stake in the combined company, with The Stars Group holding the remaining minority.

 A Billon Dollar Deal

The US$12 billion all-share acquisition deal is expected to close in the second quarter if all goes according to plan with the shareholder meeting. The two casino companies brought in a combined total revenue of US$4.7 billion in 2018. It is estimated that the deal will see the combined company reach 100 markets and some four million active users, creating the biggest online betting and casino group in the world.

The Stars Group came from a history of being a Poker operator to know owning a diverse portfolio with multiple gaming offers. Their most successful channels include FOX Bet, Sky Bet, Full Tilt, BetEasy and PokerStars, the world’s biggest online Poker site. Along with holding gambling licenses in 24 countries, they also operate horse race betting in 30 states.

Expanding into the United States

The deal and increase revenue announcement come as both company’s look to expand their footprint in the United States, pursuing further opportunities in the country. This on the back of the 2018 repeal of the federal ban on sports betting which was first introduced in 1992. The Supreme Court's decision to repeal the ban now allows each state to make a decision on whether or not they will allow legalised sports betting within their specific area. 

When the deal is cemented, Flutter Entertainment’s current CEO, Peter Jackson, will take on the role of CEO for the entire casino group, while the Stars Group’s CEO Rafi Ashkenazi will step into the role of COO for the company.